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I am just like you. I have a job, a husband, kids, grocery shopping, a home to clean, bills to pay and a life to live! I budget and cut coupons and love groupon and discount sites! I hate spending more for something that I can get cheaper somewhere else. I only have so much money coming and and I really do need to make it stretch as far as possible. I get it! That said… you REALLY DO NEED A PROFESSIONAL HEADSHOT done by a professional photographer! A “picture of you” is not just a picture of you when you are trying to sell yourself. And we all need to sell ourselves at times!
I was just searching online for a therapist for someone I love. I found an incredibly helpful site that narrowed down therapists in my area to those that specialized in the the disorder I was looking for help in, where they were located, a short bio about them and their practice and a picture. I was completely turned off by MOST of the pictures! Only a handful had professional portraits and most were snapshots with distracting things in the background and were unflattering. A few looked to have been taken 30 years ago with outdated clothing or hair. They might be AMAZING therapists but I didn’t even click on their profile for more information.
We all love selfies but a selfie is NOT a professional portrait!!!! Yes, I am a photographer and of course I have a professional headshot… but be honest, if you were coming to do business with me about ANYTHING and I had this as my profile picture or on my website, does it look like I invest in my business? It’s a SELFIE with clutter all behind me!
Or this one? A nice picture of me, but there is an unmade bed behind me and an open door. I’m sitting in a hotel bedroom!
These are the kinds of things I saw when looking for a therapist this morning. There was one where he was standing beside a horse and you could only see a portion of his face but ALL of the horse!
We shouldn’t make judgments on people by the way they look…. but we do have first impressions that are hard to get past. We often have a TON of options in front of us and we navigate ourselves to the ones that relate to us. Often, unless we are buying something and there will have NO interaction (like online), we want to feel connected to the people we will be working with, buying from, spending time with, etc. Some of the pictures I saw today, the therapists were almost scowling… and you want me to come and lay on your couch and tell you my problems??? No thanks, Mr. Grumpy. The outdated ones… um no thanks Mrs. Seventies show. The selfies… is this a legitimate business Ms. Smartphone?
The take-away from this is you NEED to have a professional portrait. It doesn’t need to be BORING but it does need to focus on you and how you are trying to sell yourself. Do you want to be inviting and warm? Powerful and important? Confident and trustworthy? Self controlled and competent? Amusing and charming? Selfless and calm? Different jobs call for different portraits!!
Here are a few of MY portraits. I usually try to go for inviting, warm, and friendly. Sometimes I include my camera, sometimes I don”t. I love to be outdoors and since many of my sessions are on location- I usually choose outdoor locations too.
This will include the session plus one digital image.
Please invest in yourself and in your business. Put your best foot (er… face) forward and see the difference it makes!